The key, of course, is Jordan, who appears in promotional material for the tequila alongside his co-investors four NBA team owners and sips it throughout his Netflix documentary The Last Dance.. But beyond that, tequila is also a complex and interesting spirit that can be enjoyed on its own or used to create delicious cocktails. Aaron de Jesus Mercado prepares a Batanga drink made with El Tequileno tequila at La Capilla de Don Javier cantina. Eva Longoria designed her companys logo with Mayahuel, the Aztec goddess of tequila, in mind, and named it after the magic of golden hour. 8 Celebrity-Owned Tequila Brands, Blind Tasted & Ranked - UPROXX Everything that really matters about these spirits is being reduced to celebrity.. Money, yes. Pedro Wolfe is the managing editor of Tequila Raiders. Combined with its ornate twisted bottle, Gran Coramino is definitely angling to go after a premium segment of the market. While some celebrity tequilas are good, there is a fine line between homage and appropriation. I started my blog as a way to share my love of Mexican food with the world, to show people that Mexican food can be healthy, delicious, and easy to make. When you sit down with them, you realize the majority of them want to start a spirit because they think its a great way to make quick money, she said. Thats unfortunately what I am. In the United States since 2013, more than 643,000 9-liter cases of Sauza 901 have been sold. best celebrity tequila? : r/tequila - Reddit He has a great palate for tequila, he said. Carlos Santana, the famous Mexican guitar player, became part owner of Casa Noble Tequila in 2011. This drink is made with 100% blue Agave tequila and is made in Jalisco, Mexico. LOffice looks at some of her best looks. I built Cabo Wabo, which was a cantina. Craft Tequilas Seek To Educate U.S. Consumers, Prompting A - Forbes Like oil and water. Dos Primos, which means Two Cousins, was fittingly launched by the country superstar and his cousinJeff Worn to create a tequila that blended Mexican tradition with southern sensibility., My wife and I love to enjoytequila together,and Im excited for people to share a bottle with friends, sip it around abonfire or enjoy it on a fishingtrip or at tailgate or concert, Rhett said in a press statement. An anejo, maybe a bit of orange zest, but Im a purist. Nick Jonas, John Varvatos and Stoli teamed up to create Villa One in 2019. I wouldnt do that for money. It's free. An Instagrammable-factor and an indication of an enjoyable time spent by whoever is holding the bottle adds a touch of personality to the drink. Here is our tasting class and the celebrity best associated with them: Dane Rivera. But he worried that the boom would backfire. Those are the people we get to play ball with. Casamigos is regularly one of the top 10 best-selling tequila brands year after year youll see it held in the hands of countless celebrities for innumerous photoshoots, and youre sure to find a bottle of their blanco or reposado stocked at seemingly any bar on earth. In 2016, a global survey conducted by communications agency Cohn & Wolfe found that nine out of 10 consumers would reward a brand for its authenticity. More than half the consumers surveyed said they would recommend that brand to others, while 49 percent said they would pledge loyalty to the brand. Some celebrities have launched their own alcohol brands. George Clooney is one of the celebrities who owns his own tequila company. ET Source: Casamigos. Hagar was no stranger to the tequila . Covering the issues, politics, culture and lifestyle of the Latino community in L.A., California and beyond. If you purchase an independently reviewed product or service through a link on our website, Robb Report may receive an affiliate commission. Shake the drink and serve it straight up in an ice cold glass. The final motivation for entering the tequila market could come from a production standpoint. I tasted the blanco variety of both celebrity-owned brands side by side. Salvador Chava Rosales Trejo, who helps run the craft distillery Tequila Cascahuin and is the grandson of its founder, said many celebrities dont grasp what it really takes to make tequila. Size: 750mlABV: 40%Find here: Blanco $42.99Reposado $52.99Aejo $69.99. To produce the tequila, Levine and Prinsloo partnered with the Real family of Tequila Selectode Amatitn located in Jalisco, Mexico. Find Out in The Spill. Guillermo Erickson Sauza, 64, owner, with Molly, in the tequila aging room at the Fortaleza tequila distillery. Many people hold beliefs that tequila is beneficial to health (and have disagreements on the facts). They produce a uniquely hybrid terroir tequila - agaves from the Highland, water from the Tequila Volcano and the yeast being a mix of both worlds too. The Real Celebrity Tequilas everyone should know about Why Celebrities Are Making Tequila | Greengos Cantina In February, 818, a tequila brand founded by Kendall Jenner, was launched. It was food, dancing girls, live music and drinks. Gaytn also sees it as an on-brand business venture. She thinks the recent attacks on Jenners brand were sexist. An 818 promotional truck. The pandemic is responsible for a 65% increase in celebrity tequila sales in 2020, according to Instyle. But Fagnan demurred when asked if the plan is to one day sell big to a liquor conglomerate. Order it on Drizly here. Translating to spirit of the earth, Teremana boasts small-batch production and a brick oven-roasting process. Plants have long been considered mature enough to cook at around 8 years old, but are now being pulled as young as 4, before they have fully sweetened. A Rare Bottle of Jack Daniels From the 1940s Is up for Auction, Guy Fieri and Sammy Hagar Teamed up for a New Tequila, and Its Actually Good, Woodford Reserves New Small-Batch Bourbon Can Only Be Sipped in Emirates Premium Cabins, How a Celebrated Champagne MakerRichard GeoffroyReimagined Sake, Nas and Hennessy Unveil HenNASsy, a Limited-Edition Bottle Celebrating the Cognacs History in Hip-Hop, This Japanese Distillerys New Whisky Packs an Umami Punch, The 9 Best Bars in Singapore, Asias Cocktail Capital, From Kenyan Gin to Indian Whisky: 11 Outstanding Spirits From Around the World. For celebrities, owning their own tequila brand is a way to cash in on the current craze while also putting their own stamp on the industry. Some celebrities view alcohol brands as a way to create another stream of income. Discover the Best and Worst Celebrity-Owned Tequila Brands in this comprehensive list. The actor and comedian teased the release of his tequila brand in February 2021. He knows how to fucking win someone over. When Cabo Wabo was launched in the mid 90s, it was after Hagar had spent years trying to develop his own tequila for his cantina. The first Claim to Fame season 2 contestant has been benched. The celebrity tequila boom is likely due to a number of factors. Erickson, who grew up in a suburb of Chicago, was 20 when his grandfather sold it to the Spanish company Pedro Domecq, and he always regretted it. Unlike many of his modern-day celebrity agave slingers, he did the homework and spent a lot of time down in Mexico. A horse grazes in a blue agave field on July 26 in San Martin de las Canas, Jalisco. Thursday Club with talk RADIO: Albario for Albario Day! The heritage facility, which producesblanco, reposado and aejo small batch tequilas, is led by a group of longtime distillers who focus on quality as well as sustainability. So theres a more personal connection to the land and experience of consuming tequila where its produced., The celebrities themselves also lean into the idea of having a certain connection with tequila. (See: Justin Timberlake, Tequila/Sauza 901, and Carlos Santana, Casa Noble.) As morning fog drifted over a sprawling field of agave a few minutes outside of Tequila, a dozen men in wide-brim hats bent over orderly rows of plants, whacking weeds that had sprouted during recent rains. Almost overnight, it seemed that every A-list celebrity was debuting a tequila label from Arnold Schwarzenegger to LeBron James, Nick Jonas and Dwayne The Rock Johnson. I want to die here. We must remain conscious of the ethical implications of what we purchase, but it is also critical to remember that we should respect the cultures that produce the products we buy. The gains for agave plantation owners have been far larger, as over the last decade the price per kilo has climbed from less than a penny to as much as $30. The companys first batch, in 2002, was 100 cases. Fieri is proud of this, but hes also not throwing any shade. Between 2014 and 2019, the volume of tequila increased by 5.3%. See the lineup below and for more drink suggestions, read our list of musician-owned liquor and non-alcoholic brands and wines. This company crafts Blanco, Reposado, and Aejo tequila. The tequila spirit category jumped more than 46% in 2020, according to Forbes. In February 2021, Kendall Jenner announced the launch of her tequila brand, 818. Instead of milling cooked agave with a mechanical shredder, he crushes it with a massive volcanic stone. Diddy and spirits company Diageo purchased the tequila brand in 2014. In June 2017, George Clooney and Rande Gerber (a.k.a., the spouse of Cindy Crawford) sold their tequila company, Casamigos, for $1 billion. It's produced by the Real family, a third-generation tequila. In 2021, tequila and mezcal sales in the United States increased by more than 30%. He moved to Tequila to start Fortaleza by revamping an old distillery on an 80-acre estate that the family managed to keep. Why Do so Many Celebrities Have Tequila Brands? Experts Weigh in. - Insider Reducing complex market trends to an easy explanation can be difficult, but in the case of celebrity-owned tequila, the answer is pretty simple. The company has produced tequila for an array of international stars including Elon Musk, rapper E-40, actress Shay Mitchell and Third Eye Blind frontman Steven Jenkins. Don Fulano. So he won, came backstage, and he was really cool. How Many Calories in Chicken Fajitas Without Tortilla. Last year, 72% of all tequila produced was exported to the United States. It was George Clooney who really set the celeb tequila trend in motion, founding Casamigos in 2013. In 2017, actor George Clooney announced he was selling his 5-year-old Casamigos tequila brand to a British beverage company for the staggering sum of $1 billion. These six made a killing by starting tequila companies. While some celebrities have always been involved in the liquor industry, such as George Clooney with his Casamigos brand, others are relatively new to the game. He was a child when his father taught him how to grow agave, planting it next to beans, squash and peanuts, a farming technique meant to mimic the diversity of nature. Delen offers a variety oftequilas made from 100% Highland Blue Weber agave from the Los Altos region of Jalisco. Lets not forget this is one of the fastest-growing spirits categories in the U.S. And regardless of whether tequila itself is cool, owning or launching a tequila brand adds your name to a conversation that also includes George Clooney, Michael Jordan, and The Rock the third most-followed individual on Instagram. That was a good rhyme. Now theres a million celebrity brands. Santo is a reunion of sorts for Hagar, as hes working with the distiller he originally partnered with on Cabo Wabo, Juan Eduardo Nuez, along with tequilera Karina Rojo at the El Viejito Distillery (NOM 1107)in Jalisco. I remember my first time in Mexico City at a restaurant, they gave all the men in our group a blanco with salt and lime. It was initially thought to be a manufactured brand, in part because the actor who played it on television was a fake. Fajitas on Keto: Are They Friendly to Your Low-Carb Lifestyle? So when I started Santo, I gladly took his money. Anyway, he put Cabo as the well tequila in his restaurant. Live . When I started, it was like the Wild West. Stella Anguiano, who has been crafting tequila in Jalisco for 30 years, is the master distiller behind the Prospero brand. Teremana - Dwayne "The Rock" Johnson 2/5 Photo credit: Teremana When he's not starring in blockbusters, The Rock also runs a tequila brand. He and business partner Rande Gerber sold the brand in 2017 to Diageo for $1 billion, making. Though perhaps not the first celebrity tequila, Casamigos is certainly the blueprint. , When he goes to trade shows, he sometimes wears a homemade T-shirt. Lets just put it out there that the authenticity of a celebrity-owned tequila brand is a nuanced topic. And I cant tell what I did because you wouldnt understand.. Q&A: Third Eye Blinds Stephan Jenkins on His New (Good!) Founded by the pair in 2013, the company was even . As with most things, authenticity and a true reason to believe are what often sets the great brands apart, says Ann Moran, project director of Chicago-based consultancy firm Thoroughbred Spirits Group. Guadalupe Ramos Santos uses a coa, a special knife, to cut the leaves on an agave plant. Ravelero pointed to the steep side of a nearby hill, where guava trees and nopal plants had once flourished and now only agave grew. Watch: Comedian perfectly mimics celebrities in just one word Theres a long line of men that came before Kendall Jenner that nobody ever said a word about.. 7 Celebrity Tequila Brands You Didn't Know Existed - Thrillist It was a warm afternoon and Erickson was hiding out from the sun with a glass of tequila under a stately mango tree that had been there since his grandfather owned the land. Perhaps theyre just lacking in one vital ingredient: the George Clooney factor. Opinions expressed by Forbes Contributors are their own. And follow they did. All rights reserved. Tantalizing Tamales: Exploring Rhymes and More! Great celebrities know how to do this, too.. Another singer to dip their toes into the world of tequila is Rita Ora, who has joined forces with master distiller Stella Anguiano to create Prspero. By the way, somebody just sent me a video where they hired [William Shatner] to do a birthday wish. But everyone said it was the best thing theyd ever had. If youre interested in getting a shot of tequila in your morning email, What a kook! Fieri is a partner in Santo Spirits, but he says he lets Hagar take the lead when it comes to the actual liquid. Celebrity tequila created a quandary in the industrywhile famous faces helped carve out room in the market for the spirit, it also encouraged mass production, taking away from the tradition and . The third season of 'The Morning Show' premieres with its first two episodes on Sept. 13 Stephanie Wenger is a TV Writer/Reporter at PEOPLE. He blazed the trail for stars such as Rihanna, who became a billionaire and the richest female musician in the world, not from record sales but from her cosmetics brand. Created by Enrique Fonseca and Sergio Mendoza - coming from a family of five generations of agave farmers. It has a relatively low ranking on the crowd-sourced rating app Tequila Matchmaker, with one reviewer describing the flavor of Cincoros $130 aejo as vanilla LifeSaver candy dipped in coco powder and concluding there is nothing here that is anywhere close to what a good, traditionally made tequila strives to be.. Like all the tequila made at Casa Maestri, it is distilled from juice extracted from agaves that are cooked partly in an oven and partly in an autoclave, a high-pressure steamer that producers like for its efficiency but that many tequila connoisseurs disdain because they believe it compromises flavor. What about gin and vodka? I only sold mine for 100 million! At the time, Cabo Wabo was a premium brand it was just a dollar apart from Patron. 9 Hollywood Celebrities Who Have Their Own Tequila Brands Sure, I could sell, and buy a big boat. Since 2020 alone, weve seen new tequila brands launched by Kevin Hart, Dwayne The Rock Johnson, Eva Longoria, Bryan Cranston and Aaron Paul of Breaking Bad, and of course, Kendall Jenner. This then saw the birth of his 901 tequila, which is now known as Sauza 901. The website boasts tequila with a unique combination of agave flavors that combines herbaceous, earthy Lowland notes with the sweeter, fruity notes of Highland agave, resulting in a distinct, rounded profile.. Some questioned the double standard because she is not a Mexican. Clooneys Casamigos was purchased for $1 billion by Diageo, bringing his net worth to $500 million. Capital expenditure is much more economical than other categories, says Thoroughbreds Moran. If youre looking for a great tequila that wont break the bank, seek out one of these hidden gems. The companys tequila has been a part of celebrities lives for some time. sign up for our Deal of the Day newsletter. 1) Dwayne Johnson - Teremana View this post on Instagram A post shared by therock (@therock) Can you smell what The Rock is distilling? With some experts predicting that tequila will soon overtake vodka as Americas most popular spirit, celebrity-owned tequila is likely here to stay. That same day, their phones started ringing. According to the Distilled Spirits Council, sales of tequila have more than doubled. Vicki Denig (right) with Stephanie Denig (left) and Guy Fieri of Santo Spirits, On the nose, aromas of citrus, tropical fruits, and sweet spice led to a satiny, easy-drinking palate laden with fruit-tinged flavors of pepper, agave, and hints of vanilla. We cant keep up with global demand, said Augustin Velzquez Servin, an agave producer who also has a small label called Ruiseor. Advantages of using the functionality of home ice generators, Chilaquiles Divorciados con Pollo: A Flavorful Mexican Dish. George Clooney has his own tequila brand called Casamigos. At 17, he left Mexico, frustrated by the low pay. Sign up for InsideHook to get our best content delivered to your inbox every weekday. Produced from 100% Blue Weber Agave, this additive-free tequila is produced by third-generation distiller Juan Eduardo Nuez and Karina Rojo at the Jalisco-based El Viejito Distillery and spends approximately 24 months aging in used American whiskey casks. (laughs). As someone who is generally iffy about celebrity brands, particularly within the alcohol sphere, I was admittedly skeptical; however, upon first taste of the blanco, all of my preconceived notions were immediately flipped on their head. And one day he came to me and said, This is not tequila, this is not mezcal. The Best Rare Bourbons That Are Actually Worth the Cost, An Unprecedented Oral History of Hair Metal, Hard Rock and a Decade of Decadence. The ChainsmokersAlex Pall and Drew Taggart joined the JAJA team after the company was founded by Maurice Tebele and social media influencer Elliot Tebele in 2018. 16 Celebrity Tequilas to Try Now | Total Wine & More It doesnt take an accountant or a market analyst to conclude that tequila is a hot investment proposal right now. Get weekly rundowns straight to your inbox, A daily briefing on what matters in the music industry. Distilled by tequileras Mariana Padilla and Alejandra Pelayo, Casa del Sol has made it their mission to help level the playing field for women in the tequila industry. 818 Tequila, named after the area code in California, where Kendall grew up, is made from agave grown on family farms in Jalisco, Mexico. I dont have any problem with it, no hate in the game. Celebrities have raised 26 young stars who are well-known to you. A rapid increase in the online consumption market for tequila combined with a new desire to create ultra-premium cocktails at homeprovided the perfect opportunity for many a celebrity to enter the industry. When celebrities launch tequila brands, they can tap into a huge social media following. And awesome. They have received a total of 16 tasting awards for their three varieties. During the month of May, you can get $1,000,000 worth of guac when paired with a cocktail. The Noels partnered with a female-owned distillery in Mexico to create their two tequilas a tequila reposado and a tequila blanco. In 2021, the United States will have $5.16 billion in revenue from its tequila suppliers, which is up from $ 1.068 billion in 2004. George Clooney, Rande Gerber, and Mike Meldman founded Casamigos tequila, also known as Casamigos, in the early 1990s. Samm-y! You gotta be excited about what youre doing. Recently, Kendall Jenner launched her own tequila brand, 818 tequila. Cincoro Tequila, Blanco, 40% ABV, 750 ml, MSRP $70.00. Today, the factory produces nearly 150 brands more than any other distillery in Mexico. Hagar and celebrity chef Fieri teamed upwith Juan Eduardo Nuez, a third-generation distiller from distillery El Viejito in Jalisco for Santo, which offers a sinfully smooth old world style tequila blanco, an oak-aged reposado, and the worlds first mezquila.. Gran Coramino offers just one expression, a Cristalino reposado barrel-aged for four months then charcoal filtered to remove its tint and provide that smooth, blanco-like aesthetic. Her supporters took to social media to voice their disapproval and accusations of appropriating Mexican culture. Best Celebrity-Owned Tequila and Mezcal Brands, Ranked - Thrillist It just depends on what kind of partner theyre choosing and what the process is.. Different tequila brands have taken varying approaches to how forward-facing their celebrity-branded image leans, but 818 Tequila has never left us questioning who the head honcho is in charge. To ensure that tequilas produced are of high quality, celebrities with sufficient clout will use their influence and power to ensure that this happens. Or are celebrities flocking to the spirit for other, less obvious motives? Cdigo 1530. They dont love most, but enjoy a few, including Mala Vida, which is owned by the Mexican rock band Man. For a man who has ventured into seemingly every business on earth, it seems inevitable that The Rock would create a tequila of his own. And awesome. All of the sudden, I was in the tequila business. And it turns out a 50-50 tequila/mezcal split was nasty. Its no secret that Kim Kardashians new tequila brand, Blanco, has sparked a lot of debate, with many people claiming that she appropriated a culture and made a product that is harmful to workers. She has always wanted to start her own business so that her modelling career and family didnt have to compete against her. Almost overnight, it seemed that every A-list celebrity was debuting a tequila label from Arnold Schwarzenegger to LeBron James, Nick Jonas and Dwayne "The Rock" Johnson. With several years of experience writing for the New York Daily News and the Foothills Business Daily under his belt, Pedro aims to combine quality reviews and recipes with incisive articles on the cutting edge of the tequila world. Should this data be viewed with an air of caution because of the risk of over-saturation in the market? He finally sold off Cabo over a decade ago, but he recently returned with Santo Spirits, a unique new spin on tequila that he launched with the help of friend and Sammy doppleganger Guy Fieri. With our reposado, Id just have it with an orange slice. Celebrity hairstylist Ricardo Rojas lives a dream life of traveling with superstar clients but recently had his original childhood dream come true with his first acting role in the 'And Just Like . People in the tequila industry call it the Clooney effect.. That should do it. Pre-orders are now available on www.reservebar.com or www.shopsantospirit.com. Sept. 28Oct. How was your year? Size: 700mlABV: 40%Find here: Blanco UK 40.95 // US $40.99Reposado UK 45.45 // US $46.79Aejo UK 51.99 // US $52.99. On the nose, the tequila is sweet with a distinctive cooked agave flavor and a persistent note of black pepper in the background. I asked our distiller Eduardo if he could make it work. The Mexican spirit, made from agave plants, netted a record-breaking 2022, and according to Forbes, tequila is on track to beat out vodka and whiskey to become the top liquor in America. Critics cried cultural appropriation, pointing out grammatical mistakes in the Spanish on the early labels and lambasting ads that showed Jenner astride a horse galloping through fields of agave.
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